The importance of tourism as a vehicle of social development and of economical development, has been authorized by the international community by means of numerous initiatives. Its deep dependance on the natural heritage and the biodiversity, as well as its efficiency as a strategic tool, has generated a change in mentality of the society that searches for proper conservation of the natural environment, as an essential mean of promotion of the tourist destinations.

The Sector needs to evolve and to know how to adapt to the tendencies and preferences of the markets. Therefore, the enterprising structure lacks of, and needs innovative tools that would foment its promotion and commercialization by means of Internet and social networks, increasing this way the profitability of its activity.

The new Tourist demands to live unique and proper EXPERIENCES, adapted to their needs.The massive tourism that required simple and non-complex products, has  transformed into informed customers, who demand and search for living unique and complex solutions, with possibility of experimenting the moments before, during and after their holidays. Tourists that use intensively the technology (e.g. cameras, smartphones, tablets, PC, etc.), and who transform into the prescribers of other tourists and travelers on the social networks.

The new client searches and selects previously on the Internet information and contents of interest about the resources and products, existing in the required tourist destination.

Nowadays, the tourism reality is different. The offer did not evolve, as it did the request and the clients. The sector is still offering “beds”, while the tourist requires and buys “dreams”.

Optitur offers dreams and experiences for every kind of traveller. Evolve into the New Tourism of 21st century and take as many advantages as possible.